The solar shopper does homework at night — with your competitor’s tab open.
Solar is the most researched purchase in home improvement, sold by an industry famous for pressure. The installer who answers questions straight, at the hour they are asked, stands out by default.
A trust-starved sale decided by research
Every solar prospect has been burned before they ever call you — by the door knocker, the robocall, the too-good lease pitch. So they research defensively, at night, comparing installers on whether anyone will just answer the arithmetic: what a system costs, what happens to the bill, how the tax credit actually works, what the utility pays for export. Most installer sites bury all of it behind a lead form that summons the exact pressure the shopper is hiding from. Answering plainly is not a nicety in this trade — it is the differentiation.
The calls you’re missing right now
Real questions, unanswered until somebody gets to a keyboard.
- “What does a system for a $280 monthly bill actually cost?”
- “How does the federal tax credit really work?”
- “Buy, finance or lease — what do you actually recommend?”
- “What happens on cloudy days and at night?”
- “Does my utility still pay for extra power I send back?”
- “How long until it pays for itself?”
Where to start, and what to add
In order. Most solar installers buy the first one and nothing else for a while — that is the intended way to do it, not a smaller version of it.
Start here
Website Chat$249/mo · No OSQR plan requiredAnswers the payback math, the tax-credit mechanics and the buy-versus-lease question from your honest numbers at 10pm — no form, no callback ambush — and books the site assessment with the bill amount already captured.
Then add
Business Text Line$249/mo · No OSQR plan requiredThe follow-up channel a long sale needs: bill photos texted in, spouse questions at odd hours, the “we are ready to move” message — answered from your process and captured, never lost in a rep’s personal phone.
The system, spoken from the roof.
Eighteen panels south-facing, new main breaker, conduit run along the eave — talked out on the assessment and returned as a written proposal the same day. In a trade drowning in pressure tactics, fast honest paper is the disruptor.
The actual app. No customer data on this screen.
What we can show you
No solar case study shines here yet, and we will not fake one. What can be verified: the assistant running live on this page, a real company using these tools, and a demo built from your pricing and your utility’s rules before you commit.
Straight answers for solar installers
Can it really explain the tax credit and net metering?
It explains them the way you do — your plain-language descriptions, attributed as your guidance with the honest note to confirm specifics with a tax professional and the utility. Clear beats clever in a trade this scarred; it never invents policy.
Will it size a system from a chat?
It gives your honest rule-of-thumb from the monthly bill and says what the site assessment confirms — roof, shade, panel placement. The estimate that matters is the one your design produces; the chat wins the assessment.
Buy versus lease is a minefield. What side is it on?
Yours, stated as yours: whatever your genuine position is, delivered consistently with reasons. Shoppers do not expect neutrality from an installer — they expect a straight answer, which is precisely what the industry rarely gives them.
Solar buyers take months. Does anything stick?
Every conversation is captured with contact details, so the researcher in March is a warm named lead in June, with their bill amount and questions on record — instead of an anonymous visit nobody remembers.
What about a question it cannot answer?
It says so and hands the thread to your team — with the honest framing that a real person will follow up without a sales ambush, because in this trade that promise is itself a selling point.
See it answer as your business.
Ask for a demo built on your own prices and services. You will know what it knows before you decide anything.
Want the whole machine — or the website handled too? See the Front Desk or the Front Office
Or reach a person: text us (623) 232-0185