The Front Desk
Your whole front office. One employee.
It answers your website at 11pm, texts back the number on your yard sign, remembers the lead that went quiet on Tuesday, and books the call the moment someone says yes. Every conversation, every door — one customer record.
Built from products already answering for real businesses every day — the doors are open now, and they all report to the same employee.
$999/mo · sold by conversation today, checkout coming
One lead’s week — as one story
TEXT · Tuesday, 9:41pm
A text from the number on your yard sign: "do you do gravel driveways?" Answered on the spot — service area confirmed, rough range given.
QUIET · Six days
Nothing. This is where most businesses lose the lead — not to a competitor, to silence.
FOLLOW-UP · Monday, 8:02am
A nudge goes out, polite and specific: still want eyes on that driveway this month?
EMAIL · Thursday, 8:12am
The reply comes back — by email this time. Same customer. It knows that.
BOOKED · Thursday, 8:15am
Real open times offered the moment interest shows. Friday 10:00am lands on your calendar, with the whole story attached.
One customer. One employee. One record — that is the product.
Walk into most small businesses and the front office is a stack of tabs: a chat widget from one company, a texting app from another, follow-ups living in somebody’s head, and a calendar link that goes out when someone remembers. Every tool works. The lead still falls in the gap between them — texted Tuesday, emailed Friday, two records in two inboxes, followed up by nobody.
The Front Desk is one employee instead of five apps. It answers every door you give it, chases what goes quiet, books when interest shows — and because every conversation lands on one customer record, there is no gap for the lead to fall into.
How It Works
Capture. Chase. Book.
Three jobs your front office already has — done by one employee who never goes home at five.
01
Capture anywhere
Chat on your website. A text number on your sign, your business card, your ads. Every hello gets answered in seconds — at 2pm and 2am — from your documents: your prices, your services, your area. No lead waits for morning.
02
Chase everywhere
A lead that goes quiet is a follow-up, not a loss. It remembers who asked, what they asked for, and when to nudge — and it writes the nudge like a person, not a drip campaign. Nobody falls through a crack, because nothing is being tracked on a sticky note.
03
Book the moment interest shows
The instant someone is ready, it offers real open times from your calendar — no "someone will reach out." The appointment lands with their name, their number, and everything already said.
And underneath all three: one memory. The text, the email, and the booking are the same customer — and it knows.
The Payroll Math
The staff it replaces
Not seven hires. Seven job descriptions, held by one employee — no sick days, no handoffs between shifts, nothing forgotten between Friday and Monday.
👋
The receptionist
Greets every website visitor and every text, around the clock, in seconds. Never on lunch, never on another call, never new here.
🎯
The sales rep
Chases. The quiet lead from last Tuesday gets remembered on Monday without anyone writing it down — and the follow-up reads like it was written for them, because it was.
📅
The scheduler
Speed-to-lead is its whole personality. Interest shows, real times get offered, the calendar fills. No tag-you-are-it email thread about availability.
🛟
The support desk
Answers from the documents you gave it — and when a question falls outside them, it says it does not know and hands the person to you. It never improvises your business.
🗂️
The office manager
Files everything. Every conversation, from every door, lands on the right customer record — so the text, the email, and the booking are one story, not three apps.
📋
The compliance clerk
The unglamorous work that keeps you out of trouble: consent honored, unsubscribes instant, the legally required bits on every email, the text number properly registered with carriers.
📈
The analyst
Tells you what actually worked: which sign, which page, which follow-up produced the booking. Not a dashboard of vanity charts — receipts.
The eighth job is still yours. It does the work; you keep the judgment. Anything that needs a human — a price it cannot quote, a job it cannot scope, a customer who asks for a person — lands on your phone in real time with the whole story attached, so you walk in mid-conversation already knowing everything.
One Memory
Every booking arrives with its story
Open any customer and read their whole journey in one thread — which door they came in through, what they asked, where they went quiet, which follow-up brought them back, and the booking at the end. Each segment marked by where it happened: text, chat, email.
That thread is a receipt. Not “the AI did things” — this sign produced this conversation, this follow-up recovered this job. It is the difference between believing your front office works and watching it work.
The Alternatives
A toolbox makes you the operator
The alternatives are real products, good at what they are shaped for. The question is what you want to run: seven tools, or one employee.
ToolWhat it isThe catch
GoHighLevelAn agency-grade toolbox — CRM, funnels, campaigns, calendars, white-label, a huge amount of software for the moneyYou are the operator. Every tool is a surface to learn and wire up, and the tools do not share one memory — connecting the lead in the widget to the lead in the campaign is your job
PodiumStrong at starting conversations — reviews, webchat, texting, payments — established at multi-location scaleBuilt to capture, not to chase. The AI answering is sold as an add-on, and the follow-up discipline still belongs to your staff
AI SDR tools (11x, Artisan)A serious brain for one door — outbound at volume, built for sales teams with quotaOutbound only. It does not answer your website, your texts, or recognize the inbound lead who wrote back last week
The Front DeskOne employee with one memoryEvery door answered, every quiet lead chased, every booking on one record — and the judgment calls handed to you with the whole story attached
We describe how each alternative is shaped, not what it charges — their numbers move and ours shouldn't pretend to track them. Check their pricing pages for figures.
Start Today
The doors are already open
The Front Desk is built from products answering for real businesses right now. Start with the door your leads actually use — everything you set up carries forward, nothing re-platforms.
- Website Chat — answers your site from your documents and books real appointments. $249/mo, live today.
- Business Text Line — a business number that answers texts the same way. $249/mo, live today.
Want the website handled too? That's the Front Office — everything here, plus the site itself built, hosted and kept current by us, $1,599/mo.
Pricing
One number, and it doesn’t move when it works
You’ll be able to predict the bill before the month starts, and nothing on it grows because the AI answered well.
$999/mo
Both doors · the follow-up · one record per customer
The doors still sell separately at $249/mo each, and everything you build in them carries into the Front Desk unchanged. 30 days, every dollar back, no questions.
Start a conversationStraight Talk
The Front Desk isn’t for you if…
- Your leads mostly call, and they want a voice. It answers your website and your texts. It does not pick up the phone. If the phone is your whole front door, we are part of an answer, not the answer.
- You want a closer that says whatever works. It answers from your documents, follows up politely, and stops when someone asks it to. The compliance clerk outranks the sales rep. If you want a bot that hammers a purchased list, we are the wrong product on purpose.
- Your team lives in a CRM and everything must sync to it. It keeps its own customer record and hands you conversations in real time — it does not push fields into your CRM today. If that sync is make-or-break, tell us before you buy anything.
- You need every piece today. The doors are live products. The single-record layer that ties every door into one story is the part still being finished — the first FAQ below says exactly where that stands. If you need the finished whole this week, wait for it; we would rather lose the week than fudge the answer.
Straight answers
What exactly is live today?
The doors are shipping products you can buy right now: Website Chat answers your site and books against a real calendar today, and the Business Text Line answers a real business number today. The one-record layer — every door writing to the same customer — went live at the end of August, and setup is now one conversation: you answer ten questions and the assistant configures all three surfaces. Two honest timelines remain, and they are the industry, not us: a text number takes days to register with carriers, and outbound email from a fresh sending domain warms up over weeks before it can go out at volume. Start with a door now and nothing re-platforms later.
Will it make things up?
It answers from the documents you give it — your prices, your services, your policies — and when a question falls outside them it says it does not know and hands the person to you. Every conversation is a transcript you can read, so you can check what it actually said rather than take our word for it.
Does it answer phone calls?
No. It answers your website and your texts. It does not pick up the phone. If most of your leads arrive as voice calls, this is not the whole answer for you yet — tell us that when we talk and we will say so plainly rather than sell you around it.
Is this just ChatGPT with my logo on it?
It runs on the same frontier models everyone uses — Claude, GPT, Gemini — and we are not going to pretend otherwise. The model is the engine. What you are buying is the employee built around it: the one that knows your price sheet, sits at your doors around the clock, remembers the lead who went quiet, books against your real calendar, and keeps every conversation on one customer record. None of that comes with a chatbot subscription.
How is this different from GoHighLevel?
GoHighLevel is a genuinely enormous toolbox, and if you have someone who runs it well, keep them both — that is real software. The difference is who does the work. A toolbox hands you surfaces to configure and pipelines to wire; the tools do not share one memory, so stitching the chat lead to the campaign lead to the booking is still a human job. The Front Desk is one employee: you tell it about your business, it works the doors, and the stitching is the product.
What about spam rules and consent when it chases?
The compliance clerk outranks the sales rep — that ordering is built in, not a setting. Opt-outs are honored instantly, every email carries the legally required unsubscribe and business address, and follow-ups go to people who contacted you, not to purchased lists. The text number is properly registered with carriers before it sends, which takes a few business days and requires your business details — that is the industry rule, not our slowness, and we will not promise same-day texting to get a signature.
Do I have to rip out what I already use?
No. Each door stands alone — plenty of businesses run just the website chat or just the text line. It does not push records into your CRM today, so if your team lives in one, the handoff is the transcript and the alert, not a synced field. If that integration is the make-or-break, tell us — we would rather know than have you find out.
What does it cost?
$999/mo for the whole thing — both doors, the follow-up, the one record. The doors still sell separately (Website Chat and the Business Text Line are $249/mo each), and everything you set up in them carries into the Front Desk unchanged. Want the website handled too? The Front Office is everything here plus the site itself, built and hosted by us, $1,599/mo. Same rule as everything we sell: you can predict the bill before the month starts, and nothing on it grows because the AI answered well.
Hire the whole front office at once
Tell us about your business — which doors your leads use, what goes quiet, what a booked job is worth. We’ll tell you what one employee at every door would look like, and be straight about pricing and fit.
Or start with one door today — Website Chat and the Business Text Line are live now.